What is Metric Might?

Metric Might is a marketing data extraction and automation platform built exclusively for Google Sheets. It currently supports Meta Ads, Google Ads, Google Analytics 4, TikTok Ads, LinkedIn Ads, Microsoft Ads, and Pinterest Ads.

It allows performance marketers, agencies, and growth teams to securely pull live advertising data — including Spend, ROAS, and Conversions — directly into their spreadsheet cells.

While there are other tools that move data into spreadsheets, Metric Might was built from the ground up to solve the two biggest problems in the industry: slow query execution and punishing pricing models.

Why we built it differently

If you have used legacy reporting tools, you are likely familiar with the “Monday Morning Timeout.”

Most data connectors use a server-side queue. When you run a query, your request is sent to a centralized server and placed in a line behind thousands of other users. If the servers are busy, your query hangs, times out, or fails.

Metric Might eliminates the queue. We engineered the platform to execute manual queries directly from your browser’s front-end. By cutting out the bloated middleman, your queries communicate directly with the ad platform’s API.

The result? Data lands in your Google Sheet in seconds, not minutes. This allows you to iterate on complex queries in real-time without staring at a loading bar.

💡 Built for Google Sheets: We treat Google Sheets as a first-class destination, not an afterthought. You can build your queries in our Web UI alongside an embedded Sheet, or use our lightweight Sheets Extension to refresh data without ever leaving your workspace.

Core Features

Metric Might focuses on speed, iteration, and automation. Our core capabilities include:

Real-Time Query Builder: Map your metrics and dimensions, hit run, and see your data instantly.
Set-and-Forget Automation: Once your queries are perfect, schedule them to refresh daily or hourly in the background via our reliable AWS infrastructure.
Transparent, Flat Pricing: We eliminated the “Success Tax.” Our Agency plan offers unlimited ad accounts and unlimited team members for one flat fee. You are never penalized for signing a new client.
Clear Error Reporting: If an ad platform’s API goes down or a token expires, Metric Might tells you exactly what went wrong. No opaque failures.

Who is this for?

Metric Might is heavily optimized for users who manage multiple accounts and rely on Google Sheets as their final reporting and collaboration layer. It is the perfect fit for:

Marketing Agencies: Manage dozens of client accounts across Meta, Google, TikTok, and LinkedIn without hitting arbitrary per-connector limits.
Performance Marketers: Rapidly iterate on custom ROAS and CPA calculations using raw data.
Founders & Operators: Keep a pulse on multi-channel paid acquisition spend without paying enterprise data-warehouse prices.

Ready to dive in?

The best way to understand the speed of Metric Might is to run a query yourself.

👉 Go to the Quickstart Guide to connect your first ad account and pull your first report in under 2 minutes.